The author, a forty year educator, makes the case for emphasizing character education over more traditional measures of academic success in schools.  He then presents a yearlong program, Traits for Success, that gives school parameters for establishing strong character education principles.

Traits for Success

Organization: I plan ahead. I have places for everything. I am ready to learn.

Attentiveness: I focus on important things.

Courage: I am willing to stand up for what is right. I challenge myself.

Generosity: I give of myself to others. I act with empathy.

Persistence: I keep trying in the face of adversity.

Positive Attitude: I can do it!

Flexibility: I try new ideas and different methods.

Independence: I can work confidently to solve my own problems.

Collaboration: I work cooperatively and confidently with others.

Responsibility: I can be counted on. I take charge of my learning. I am a kind, honest, compassionate, and respectful person.